Privacy Policy

Eco Friendly Diamonds Co., Ltd. wants you to know that your privacy is very important to us. Our customers are at the heart of everything we do, and we strive to ensure your experience with us is one that you will want to repeat and share with your friends. Part of our commitment to you is to respect and protect the privacy of the personal information you provide to us. The information below is designed to inform you of what information we collect, why we collect such information, how we use the information we collect, and the choices we offer, including how to access and update information. Any reference to our “Site” includes our website and any reference to our “Services” includes our Site, customer service phone line and other shopping or product services offered by our company.

In this policy, “personal information” means any information relating to an identified or identifiable individual.


We may use the information we collect about you (unless otherwise restricted by law) to:

  • Facilitate your purchases and provide the services you request,

  • Confirm and track your order,

  • Respond to your comments, inquiries and requests,

  • Compare and review your information for errors, omissions and accuracy,

  • Prevent and detect fraud or abuse,

  • Provide and improve our services and product offerings, and develop new ones,

  • Improve marketing and promotional efforts, and overall customer experience,

  • Identify your product and service preferences,

  • Offer you personalized content, including by providing customized content and advertising,

  • Understand our customer demographics, preferences, interests, and behavior,

  • Administer and fulfill our contests and other promotions,

  • Process or respond to your application for current or future career opportunities,

  • Contact you regarding products and services (of Blue Nile or our partners) that we believe may be of interest to you

  • Comply with applicable legal requirements and Blue Nile's policies and procedures, and

  • Other uses with your consent.

We may combine the information you provide to us over time and we may combine such information with information that is publicly available, collected through cookies and other technologies, and information that we receive from our partners, affiliates and other third parties.


We may share your information, including personal information, as follows:

Eco Friendly Diamonds entities: We may share your personal information with our affiliated entities when it is reasonably necessary or desirable for us to disclose your personal information for the purposes described above.

Service Providers: We may use third-party service providers to perform certain services on our behalf, including: shipping, payment processing, data storage/management, webhosting, fulfillment, assembly, marketing, mailing, and emailing.

Special Events: If you choose to participate in a special event (for example, a promotion, contest, or sweepstakes), Eco friendly diamonds may share your information with those organizations participating in the applicable event.